Somoco Ghana Ltd. has been honored with the prestigious Motorcycle Supplier of the Year award at the 2024 National Customers’ Choice Awards, a recognition of the company’s exceptional contributions to the motorcycle industry in Ghana. As the sole authorized distributor of Bajaj Motors in the country, Somoco has built a reputation for offering high-quality, reliable, and fuel-efficient motorcycles that cater to the diverse needs of both everyday commuters and motorcycle enthusiasts. The company’s unwavering commitment to customer satisfaction, paired with its superior after-sales service, has helped solidify its leadership position in the Ghanaian motorcycle market.
In addition to its strong product offerings, Somoco Ghana is a partner to Bajaj Auto, the world’s largest 3-wheeler manufacturer. The company’s extensive range of products, including the Boxer motorbikes and RE auto rickshaws, has made it a preferred choice for customers seeking durable and cost-effective transportation solutions. Somoco’s focus on delivering high-performance motorcycles at affordable prices has earned the trust of riders across Ghana, and its customer-driven approach ensures that clients enjoy long-lasting, reliable products with top-notch support services. From Boxer 125HD and Boxer 150HD utility bikes to the Pulsar and Discover commuter motorcycles, and the Bajaj RE and QUTE passenger and cargo tricycles, Somoco offers a comprehensive range to suit different needs and terrains.
In June 2024, Somoco Ghana took its commitment to customer satisfaction a step further by organizing a fully-paid trip for 20 of its top dealers to Bajaj’s manufacturing hub in India. The five-day trip provided an invaluable opportunity for these dealers to explore the manufacturing processes at Bajaj Motors in Aurangabad, and to engage with their counterparts in Bombay and Pune, where Bajaj’s corporate headquarters are located. This initiative allowed Somoco to deepen its business relationships with its dealers, fostering knowledge-sharing and collaboration for mutual growth. Girender Mohinani, the Business Head of Somoco Ghana, stated, “We see this as a very useful exercise and intend to replicate it to provide more dealers with the opportunity to learn and grow with us.”
With the largest network of service centers across Ghana, Somoco has consistently delivered exceptional after-sales support, ensuring that customers have access to trained and certified technicians, high-quality spare parts, and expert maintenance advice. The company’s strong after-sales services, which include warranties ranging from 6 to 12 months, have further solidified its standing as a customer-first business. Whether it’s providing road safety advice or offering guidance on proper bike maintenance, Somoco’s dedication to its customers extends well beyond the point of sale.
Somoco Ghana’s success and recent award as Motorcycle Supplier of the Year reflects the company’s ongoing efforts to combine quality products with excellent customer service. As it continues to expand its presence and strengthen relationships across the country, Somoco remains at the forefront of Ghana’s motorcycle industry, committed to providing reliable, durable, and affordable transportation solutions that meet the needs of every rider.